The
Relationship-Based Enterprise: Powering Business Success through Customer Relationship
Management
5:30 – 7:30 pm,
November 13, 2001 (Tuesday)
Pigott 101,
Seattle University
By
Author of a best
seller in customer relationship management The
Relationship-Based Enterprise by McGraw-Hill
Ray McKenzie is a customer advocate, enterprise
architect and director of management consulting at DMR Consulting. He also
lectures worldwide on customer relationship management and IT-enabled change to
major business forums and groups of senior executives. He lives in Seattle, WA.Ray
has over thirty years’ experience with the re-engineering of business
functions, and specifically identifying the opportunities IT provides to enable
enterprise transformations, including customer relationship management. He
supports large organizations in the areas of strategic planning, customer
relationship management, enterprise architecture and value management. Today,
Ray is a Director, Management Consulting, providing advice and support to
clients, utilizing the knowledge and experience he has gained over a period of
three decades.
Ray views organizations as dynamic living systems
with open boundaries, and believes that cohesive change can only be achieved by
considering the inter-relationships that exist among all the components of the
fabric of the organization and its environment. For more information, visit http://www.relationshipbasedenterprise.com.
Sponsored by
Center for E-Commerce and Information Systems
(ecis.seattleu.edu)
Association of E-Commerce and Information
Systems (www.aecis.org)
Albers School of
Business and Economics
Seattle University
DMR Consulting, a
Fujitsu Company (www.dmr.com)
For more information, contact
Professor B. Kim at bkim@seattleu.edu or
Saad Qadri at qadris@seattleu.edu.